Expertise in the field, not in the funnel.
A registered dietitian in Ontario had built a respected online private practice over five years. But client acquisition leaned on a referral network, in-person seminars, and manual follow-and-unfollow activity on social media — methods that had become harder and less reliable as the platforms changed.
He had tried running Facebook ads himself, learning from YouTube, and had inconsistent results. The technical side — integrating funnel software, webinar platforms, SMS, and email into something coherent — was a full discipline of its own. No matter how strong the expertise in his own field, the marketing system was the missing piece.
A new acquisition model, built and integrated.
780 Marketing transitioned the business off manual social media and onto a paid-ads webinar funnel — and built every technical piece behind it so it ran as one system.
Meta Ad Campaigns
Paid ad campaigns to replace manual follow/unfollow activity — driving a steady, scalable flow of the right prospects into the funnel.
Webinar Funnel
A full webinar funnel to convert a few-hundred-member group and social following into booked discovery calls for the high-ticket program.
Funnel & Platform Integration
Funnel software and the webinar platform integrated and connected end to end — the technical glue the client couldn't assemble alone.
Email & SMS Follow-Up
Automated email and SMS sequences synced into the funnel, so registrants were reminded, nurtured, and followed up with automatically.
A first webinar that beat every expectation.
The client had a Facebook group with a few hundred members and an Instagram following, but struggled to convert that audience into clients for a high-ticket service. The decision was to test a webinar. 780 Marketing started by running promotions to his existing audience and retargeting ads to build the list of registrants.
It was the client's first webinar ever. Roughly 20% of attendees who showed up booked discovery calls, filling the following two weeks with a pipeline of high-ticket prospects.
“There is a mountain of difference in the returns from the ads. Dustin syncs everything together in a really coherent way — there's no way you can lose.”
- The webinar funnel scaled to $15K in contracted revenue in a day — from a first-ever webinar with modest expectations.
- Roughly 20% of attendees booked discovery calls, filling the next two weeks with high-ticket prospects.
- A mountain of difference in returns versus the previous referral-and-seminar model — paid ads driving consistent, scalable traffic.
- Lead flow grew so strong the client had to pace his own responses to keep up with everyone entering the funnel.