Why Your Facebook Ads Didn't Work for Your Coaching Business
12 fixable reasons campaigns fail, and how to tell whether the problem was the ads or everything after the click.
BenchmarksCost Per Booked Call Benchmarks for High-Ticket Coaches
Real campaign data: what qualified registrations, show rates, and booked sales calls actually cost, plus the formula for your own threshold.
Budget MathHow Much Should a Coach Spend on Meta Ads Before Judging the Results?
The fair-test framework: learning phase math, minimum viable budgets, and the kill criteria to set before you launch.
AnalysisDo Facebook Ads Still Work for Coaches in 2026?
What the data says, what changed since the 2019 playbook, and who genuinely should not be running paid traffic.
PlaybookHow to Fill a Webinar with Paid Ads: The Full System
Targeting, budget math, and the reminder engine that turns industry-average show rates into 60 to 70 percent.
FunnelsWebinar Funnel vs. VSL Funnel vs. Direct-to-Call
Which funnel fits your coaching offer, by price point, belief-shift required, and how many sales calls your team can take.
PricingWhat a Marketing Agency Really Costs for Coaches & Consultants
Industry retainer ranges, what each tier includes, hidden costs, red flags, and our own pricing disclosed as one data point.
ComparisonAgency vs. In-House Media Buyer vs. DIY
The real cost of each path for a coaching business, including the one nobody prices in: your own hours and learning-curve tuition.